behind the scenes

What goes on at a production company when there’s no production?

Pre-production and post!

We’re exactly two weeks away from our next shoot: 3 national toy commercials.  I’m deep in pre-pro at the moment… putting crew on hold, checking out locations, working with our storyboard artist, and having lots and lots of phone conversations.   

In the meantime, Jerry’s been working on post-production for 3 exciting projects we recently shot.  We’ll post more on each of these later, but basically one’s a fundraising piece for a cancer center, one’s a “winter update” video for a massive property in the Tahoe area, and the third is a Western short film we just wrapped, called “The Sierra.”

Mike the Intern and Ryan (All-Around Dude) are helping me out with revising and formatting storyboards today.  For commercials, storyboarding is a time consuming process!   They’re critical in getting everyone (clients, licensors, producer, director, and crew) on the same page, and they require lots of attention to detail.  This past summer, when we were in pre-production for 5 Hannah Montana spots, Mike did weeks and weeks of storyboard revising and reformatting for me.

 Anyway, that’s what’s up at FLF headquarters today.   Even when we’re not shooting, we somehow manage to stay crazy busy!