behind the scenes

A little while ago, I mentioned we were working on a 20-minute athlete profile of Baja 500-competitor Gustavo Vildosola Jr for Redbull. Here’s a little sneak peak!

Special thanks to FLF filmer Greg, who actually rode in a chase truck for the entire Baja 500…. that’s 500 miles off-road, folks! I was dying to ride in the chase truck, too. Now that I watch the footage though, I’m guessing I would have been pretty sick. That’s some crazy driving!

It’s gonna be a fun documentary, and I’m looking forward to posting the finished project in July. Danny May’s been cuttin’ away at it in the last 2 weeks, logging footage and putting together the rough assembly. Jerry and I just got to watch a rough, first 12 minutes or so today. It’s lookin’ good!

Headquarters is buzzing this morning… Jerry’s upstairs editing with one of our favorite ad agencies, and meanwhile I’m prepping for an interview shoot tomorrow, and an action sports shoot at Lake Tahoe this weekend (with underwater cinematography!  Fun…). 

In the meantime, I wanted to post this little reel we put together last night.  One of the agencies we work with requested this for a potential project.  It’s samples of some of our non-fiction stuff, including a promo Jerry did for Richard Branson’s reality show, a clip from a property management video, a bit from our large scale installation at the Nevada museum of art, and portions of two of our extreme sport documentaries… Redbull Elevation and a show about Travis Pastrano.  

Although Jerry got his start in extreme sport films, most people nowadays think of us as a commercial production company.   It’s fun to give people a look into the other stuff we do!